7 Steps to Start Selling on Amazon in Dubai, UAE

Start Selling on Amazon in UAE Dubai

Below we have summarized how to sell on Amazon UAE Dubai in 7 steps.

1. Understand the Market

The first step in the 7 Steps to Start Selling on Amazon in UAE Dubai is to understand the market. In 2017, Amazon acquired SOUQ.com, the largest e-commerce retailer in the Middle East. In May 2019, "SOUQ, an Amazon company" officially became Amazon.ae. Today, when you register your Amazon AE Seller Central account, you gain access to a very large and valuable customer base. The United Arab Emirates has a rapidly growing e-commerce sector with a young and affluent population (average age of 30.3 years and a GDP per capita of 43 thousand US dollars, compared to 42 thousand US dollars in the UK according to a 2019 World Bank report) and a demand for high-end branded products. Amazon has implemented and is constantly improving state-of-the-art logistics and powerful tools to help you sell in more than 30 product categories while complying with tax and product regulations in UAE Dubai.

2. Learn about products restricted by UAE Dubai

Note that the safety and compliance regulations in UAE Dubai are different from those in your or other geographical regions. Customers believe they can always shop with confidence on Amazon; therefore, it is your responsibility to ensure that you and your products comply with all applicable laws and Amazon's policies on Category, Product, and Content Restrictions.

3. Register and verify your account

Selling on Amazon will help you accelerate your growth and potentially reach millions of new customers. We have summarized the 7-step process to get started below:

1. Log out of your existing Seller Central Account
2. Register for free at sellercentral.amazon.ae
3. Submit your ID and Bank statement
4. Complete your account setup
5. Link your existing account to your AE account via Seller Central -> Inventory -> Sell Globally
6. Verify restricted product categories and legal restrictions
7. Upload your listings and choose a shipping company

Note: After you register (but before you start selling), Amazon will verify your identity through the Seller Identity Verification (SIV) process.

4. Understand the listing tools available in UAE Dubai

1. Listing in small batches or in bulk: You can list a limited number of products using the Add a Product tool, or use inventory files to list your products in bulk. Inventory file templates allow you to add or edit product listings in bulk. You can create a template to suit your specific requirements and list different types of products in multiple categories using a single template.
2. Build International Listings: You can create and update offers from a source marketplace to other target marketplaces. Therefore, you save time and effort as the tool will allow you to update eligible offers and prices for target marketplaces based on your set settings and currency exchange rates in your source marketplace.
3. High-quality content (detail page and images): Quality listings increase your conversion rate. Visit the Improve your listings page for step-by-step instructions on improving your listing quality.
4. Buy Box: To compete against Amazon or other sellers, you need to meet performance-based requirements.

You can store and ship the products you sell on Amazon from your own local inventory or through Fulfillment by Amazon (FBA). If you choose to manage your shipping yourself, it is very important to remember that you are responsible for the customer experience, from shipping to customer returns. We recommend using international carriers and choosing paid delivery. With FBA, you simply send your inventory to one of Amazon's fulfillment centers in Dubai, and Amazon will pick, pack, and ship to end customers. Amazon will offer some additional services such as customer service, refunds, and returns.

6. Understand import / export / VAT restrictions

Products imported into UAE Dubai are subject to value-added tax (VAT). The applicable VAT rate for most goods and services supplies in UAE Dubai is currently 5% and may change at the time of the actual sale. It is very important for you to know that you, not Amazon, are responsible for your own VAT obligations when selling to UAE Dubai customers.

If you are a person who is not a resident of UAE Dubai and supplies products locally to UAE Dubai customers through Amazon's Fulfillment by Amazon channel, you will be required to register for VAT regardless of your revenue. You can register online through the tax authority's website. If you have questions, we would be happy to provide you with further support on this matter.

7. Run your marketing

Get free consultation to sell on Dubai Amazon.ae with World Company Setup. We can help you unlock growth by leveraging key marketing tools such as Ads, Brand Registry, Coupons, Lightning Deals, and much more.